![]() Mobile ad spending also grew 14% year-over-year to reach $336 billion in 2022, though data.ai warns this growth will slow in the face of economic headwinds. The last category of Entertainment and Video Sharing includes long-form video like YouTube, YouTube Kids and bilibili. The first category - Social Media/Communication - includes WeChat, WhatsApp, Facebook, Messenger, Telegram, LINE and Discord, while the Entertainment and Short Video category is where you’ll find TikTok as well as Kwai, Vido Video, Baidu Haokan and Snack Video. Meanwhile, time spent grew the fastest over four years in Saudi Arabia, Australia and Singapore at 68%, 67% and 62%, respectively.Ĭonsumers tended to spend most of their time in three app categories, which accounted for half the time spent on mobile: Social Media/Communication (19.5% of total time) Entertainment/Short Video (17% of total time) and Entertainment/Video Sharing (12.7% of total time). Though data.ai’s report shows that consumer spending clearly took a hit in 2022, other areas of the app economy saw growth, including daily time spent per user, which grew a modest 3% year-over-year to reach five hours per day in top mobile markets - or as much as one-third of daily waking hours, the firm notes.Īmong the top 10 markets analyzed, several topped five hours per day, including Indonesia, Brazil, Saudi Arabia, Singapore and South Korea. Plus, Apple offers different commission structures for apps providing access to media and those run by some news publishers (as does Google). Some indie developers may have qualified for an Apple small business discount. While some back-of-the-napkin math suggested consumer spending may have slowed on its platform, it’s not possible to come up with exact figures because app developers, as a group, no longer pay Apple a 30% commission on in-app purchases. ![]() In total, 1,419 apps and games topped $10 million annually in 2022, 224 topped $100 million and just 10 topped $1 billion.Īhead of data.ai’s report, Apple on Tuesday released its own 2022 App Store metrics which touted a record $320 billion in money paid to developers since the App Store’s founding. In 2022, spending on games dropped 5% to $110 billion, while spending on non-game apps increased 6% to $58 billion - the latter, driven by streaming subscriptions, dating apps and short-form video apps. In years past, mobile games drove much of consumer spending on apps, but as subscriptions became a more popular way to generate revenue from non-game apps, that gap has narrowed.Īs it turned out, non-game apps have proven to be more resilient in a down economy, data.ai found, possibly because consumers view apps as more essential than games. “Consumer spend is tightening while demand for mobile is the gold standard,” he added. “For the first time, macroeconomic factors are dampening growth in mobile spend,” noted data.ai CEO Theodore Krantz, in a statement about the firm’s new findings. It shows the impact of a down economy on what, until now, has largely been a growth industry where every year saw apps raking in more money than the year before. The new analysis, found in the firm’s annual “State of Mobile” report is based on consumer spending across all app stores, including third-party Android app stores in China. Meanwhile, downloads grew by 11% year-over-year to 255 billion, while hours spent in Android apps alone grew 9% to reach 4.1 trillion. Consumer spending dropped by 2% in 2022, the report said, reaching $167 billion. An annual review of the app economy by mobile analytics firm data.ai (previously App Annie) found that consumer spending on mobile apps declined for the first time in 2022 after seeing 19% year-over-year growth the year prior. The app ecosystem’s nonstop growth finally slipped this past year.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |